https://soba.so/blog Writing on the economics of AI applications: why the same compute sells at two prices, what that does to a startup's margins, and how to build on the gap instead of paying it. en https://soba.so/blog/bring-your-own-ai-subscription https://soba.so/blog/bring-your-own-ai-subscription Thu, 03 Sep 2026 09:00:00 GMT Engineering Andrea Chello What it actually takes to run an agent on compute your user already pays for: the routing, the permissions, the metering, and why the call site should never know which side it landed on. https://soba.so/blog/ai-app-unit-economics https://soba.so/blog/ai-app-unit-economics Wed, 05 Aug 2026 09:00:00 GMT Economics Andrea Chello Most AI pricing pages are a guess with a dollar sign in front of it. Here is the arithmetic that decides whether a subscription survives its power users, and the three levers that actually move it. https://soba.so/blog/two-prices-for-the-same-compute https://soba.so/blog/two-prices-for-the-same-compute Tue, 14 Jul 2026 09:00:00 GMT Economics Andrea Chello A Claude Pro plan and an Anthropic API key buy inference from the same lab, on the same GPUs, at prices that are not close to each other. Almost every AI product is built on the expensive one.