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Economics

2 posts on economics.

SOBA 002 5% OF USERS

Economics 5 min read

The unit economics of an AI app, written out

Most AI pricing pages are a guess with a dollar sign in front of it. Here is the arithmetic that decides whether a subscription survives its power users, and the three levers that actually move it.

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SOBA 003 THE GAP

Economics

Two prices for the same compute

A Claude Pro plan and an Anthropic API key buy inference from the same lab, on the same GPUs, at prices that are not close to each other. Almost every AI product is built on the expensive one.

Stop buying tokens
your users already own.

Point your OpenAI client at one base URL. Soba prices the plan, routes the run, and bills the user at your rate.

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Let your users run your AI features on the Claude or ChatGPT plan they already pay for.

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Claude Code, Codex, Gemini CLI and Ollama are the products of their respective owners. Soba is an independent tool, not affiliated with or endorsed by any of them, and each run stays on a machine dedicated to one user, signed in with that user's own account and under that provider's terms.© 2026 Soba